Corruption Phenomenon

Separate Peace Theme Essay papers During the most recent half a month, I have delighted in perusing A Separate Peace in this book Finny and Gene are confronted with numerous circumstances that nipple there companion transport. It additionally shows numerous subjects one of them being getting away from structure reality. I have relaixed that getting away from realty is something individuals do each day in some front climate it be in liteature or appreciating a walk. A Separate Peace, a novel by John Knowles, is based around escapes from the real world. . The first of these circumstances happens when Leper, a companion of Finny and Gene, and an understudy at Devon school enrolls into the military during world war two. Untouchable departures from the truth of the war by relinquishing his brain. Quality, the primary character, goes to visit Leper when he comes back from the war in the wake of getting a release for his craziness. Pariah discloses to Gene how he left the war in the wake of getting silly. Pariahs fall into craziness is a break from reality since he fled from the torment, enduring, and fears he encountered during the war. Untouchable genuinely got away from the agonizing truth of war, by going crazy. The second circumstance that outlines a break from the truth is when Gene and Finny don't recognize the war, on the grounds that Finny had broken his lower leg, and couldn't join the war exertion. Quality chooses to avoid battle with Finny so he would not be distant from everyone else. They made accept the war was not genuine, to shroud the way that Finny couldn't enroll with the remainder of the young men at Devon. This is a getaway from reality in light of the fact that Finny and Gene were escaping the way that Gene was not enrolling in light of the fact that he felt frustrated about Finny. Finny and Gene made a departure so Gene could facilitate his blameworthy cognizant in light of the fact that he was the purpose behind Finnys injury. Another circumstance where Finny and Gene escape from reality happens throughout the mid year meeting at Devon School. During this time, Finny and Gene overlook that there are different cares on the planet other than what was directly in front o ... <!

Proposed project plan Case Study Example | Topics and Well Written Essays - 750 words

Proposed venture plan - Case Study Example Endeavors must be made to build the enlistment of patients under the current wellbeing net projects, for example, the network wellbeing focuses, neighborhood wellbeing centers and open emergency clinics just as Medicaid. The Medicaid care ought to grow its effort to incorporate individuals with low salaries and give 100% protection inclusion, or offer facilitated medicinal services administration in relationship with other oversaw care associations. Viable protection showcase changes must be started to guarantee advancement of autonomous/private plans which are free from the administration run wellbeing plans in an offer to offer a level playing field to the private insurance agencies. The people must be enabled and given a state in picking their medicinal services plans, and voice their conclusions on the issue of protection inclusion accessible to them. They ought to be empowered to pick their own wellbeing plans and human services suppliers and must be incorporated to share expens es to diminish the financing trouble on the central government offices. 2. Existing endeavors, projects and mediations actualized by the human services associations: The central government built up laws and acquainted arrangements all together with guarantee evenhanded access to medicinal services

Blog Archive MBA News London Business School Reclaims the Top Spot in Bloomberg Businessweeks International MBA Ranking

Blog Archive MBA News London Business School Reclaims the Top Spot in Bloomberg Businessweek’s International MBA Ranking Bloomberg Businessweek released its 2016 ranking of international MBA programs recently, with a new school at the top of the list. The Ivey Business School at the University of Western Ontario, which was ranked the best international program in 2014 and 2015, dropped to the tenth spot this yearâ€"making way for London Business School to take over first place, which it last held in 2012. INSEAD, last year’s number-three program, was ranked second this year, while Saïd Business School at the University of Oxford rose three spots to claim third place. Melbourne Business School was one of the year’s most notable shifters. The school entered the top ten at ninth place after ranking 23rd in 2015. The rest of the top schools were otherwise largely similar to last year’s. Such renowned institutions as IE Business School, IMD, Cambridge Judge Business School, IESE Business School, and SDA Bocconi School of Management moved slightly in their respective rankings, but all remained within the top ten for at least the second year in a row. Share ThisTweet INSEAD London Business School News Oxford University (Saïd Business School)

The Controversial Issue of Abortion and Christianity Essay

The Controversial Issue of Abortion Abortion is a very controversial issue in society today. Some people think that abortion is a good idea to solve problems and that it is justified yet the Catholic Church would argue this is not the case and that abortion is wrong. There are some very strong arguments both for and against abortion. There are two methods of abortion: 1) The Suction Method: This is used for early abortions up to 12 weeks after conception. This is where a sectional like object is inserted and tears the baby limb by limb. The head is too big to fit into the vacum cleaner so therefore it is crushed. The doctors refer to the limbs as numbers to avoid the agonising horror. I†¦show more content†¦The argument against this is that it is a person at an early stage of development and needs protection. At one stage we were all just a ball of cells and if left alone, the fertilized egg will become a person fully developed. Before I formed you in the womb I knew you. Before you were born, I set you apart; I appointed you as a prophet to all nations.[2] This shows that god views the mother and foetus as individuals from the moment of conception and so the mother is harming another individual as well as herself through abortion. This contradicts the argument that the foetus is part of the womens body and it is her right to choose. I think this is selfish. Our right to choose is limited by the rights of other people Science has shown that the foetus is a separate human being with its own organs. If a child was conceived through rape a sizeable majority would maintain that abortion is the most humane solution, because the child would be a constant reminder of the pain, hurt and anguish that the mother endured, but could this child not be the bright light at the end of the tunnel? Violence has been done to the mother but the child is innocent. Should she solve her problem by doing violence to the baby? Would this child not bring the same love, warmth and pride to its family that a child conceived through a loving relationship would. Let some good come out of theShow MoreRelatedAbortion : A Controversial Issue1151 Words   |  5 PagesAbortion Abortion by definition is a deliberate termination of a human pregnancy, most often performed during the first 28 weeks of pregnancy. This is a very controversial issue because many opinions arise about whether or not a child is to be considered alive at a certain point in the pregnancy, as well as the reasoning behind a mothers decision for killing her unborn child. The ethical beliefs of this issue could be based strictly political, religiously, or a combination of both depending on one’sRead MoreAbortion Should Be Legal?1512 Words   |  7 Pagesto dictionary.com, abortion is defined as â€Å"the removal of an embryo or fetus from the uterus in order to end a pregnancy†¦any of various surgical methods for terminating a pregnancy.† The famous well-known Supreme Court case that addresses the issue of abortion is Roe v. Wade. The Supreme Court concluded that women have the right to obtain an abortion until the fetus is viable, or usually when a woman reaches her t rimester of pregnancy. Prior to the Supreme Court case, abortion was illegal in manyRead MoreAmerican Grace : How Religion Divides And Unites Us912 Words   |  4 Pagesshocks and aftershocks to highlight religious changes in the United States. On the other hand, Wuthnow uses observations to focus on the encounters of religious diversity in the United States. Wuthnow compares American Christianity with other popular religions in America and how Christianity has affected the perception of religion. Putnam and Campbell’s â€Å"American Grace: How Religion Divides and Unites Us† is a more persuasive assessment of American religion and politics. Putnam and Campbell’s â€Å"AmericaRead MoreAbortion744 Words   |  3 PagesAbortion One of the most fought, controversial social issues in America is Abortion which is the medical procedure that is performed to terminate a pregnancy. Abortion is a huge moral issue in America that poses the question if it morally right or wrong. The research conducting in this paper will take a look at should abortion be legal or illegal, the Roe v. Wade case that has legalized abortion, the negative effects on woman who have an abortion, and the protest from those in the Christian religiousRead MorePro Choice And Pro Life1361 Words   |  6 PagesAbortion has been one of the biggest controversies of all time. Many people believe that women should get to decide what she would do with her body. The definition of abortion is; â€Å"The termination of pregnancy by the removal or expulsion from the uterus of a fetus or embryo prior to being capable of normal growth†. Abortion is one of the most controversial topics today. Although there are two sides of the debate pro-choice and pro life, arguments are mainly centered around the Roe v. Wade decisionRead More The Issue of Abortion Essay1402 Words   |  6 PagesThe Issue of Abortion Medical abortion exists as the most controversial issue in modern society. Abortion is a surgical or medical procedure that puts an end to a pregnancy. Abortion, to say the least, is a controversial topic in today’s society and has been for the last two decades. Two opposing sides emerge from this problem: Those opposed to abortion, â€Å"Pro-life†, have concerns about protecting human life. On the other hand, those in favor of abortion, â€Å"Pro-choice†Read MoreUniversal Values : Universal Moral Principles Essay1073 Words   |  5 Pagesrelativism co-exist with each other. The establishment of morals dates into the far past. These morals eventually evolved in one of two directions (i.e. universal or relativistic); thus forging different kinds of morals to aid debating over controversial topics, like abortion. The essence of naturalistic, culturist, and religious factors contributed to the creation of universal and moralistic principles. Morals owe their existence to tendencies within nature. Morals did not just simply stem from right orRead MorePro Life vs Pro Choice772 Words   |  4 PagesKathleen Sacchetti Professor Brenza Essay-2 March 17th 2015 Pro-life vs. Pro-choice The issue of abortion in the United States will always be a controversial one. Developing two sides of the debate, pro-life and pro-choice. Pro-life are the individuals who do not believe in the option of abortion. Pro-choice are the individuals who believe every woman has the choice to go through with their pregnancy or to not. Despite their contrasts, pro-life and pro-choice explore valid ideas of religionRead MoreThe Ethical Dilemm Abortion Essay1233 Words   |  5 Pages Ethical Dilemma: Abortion Abortion is a widely discussed topic that has opened a moral debate on whether it should, or not, be allowed. The purpose of this paper is to analyze a case study which will be addressed from a Christian based worldview. Additionally, since abortion is a controversial subject, it is necessary to take into account the potential resolutions of the issue, and how they can be contrasted to Christian values and core beliefs. Ethical Dilemma A woman gets pregnant after aRead MoreEssay on God Gives Life and He Can Take it Away631 Words   |  3 Pagesstatement, for I believe that it has relevance in only certain circumstances. I can understand why many Christians would think this statement as true as many biblical passages show this. I also think that it is a fundamental belief of Christianity to believe that, God gave life. There are many passages in the Bible that say this, like in Genesis 1: 27, 28 andGenesis 2: 7: So god created man in his own image, in the image of god he created him; male and female he created

The Scarlet Letter A Blessing Or A Curse - 1490 Words

Through the words, â€Å"You must unlearn what you have learned,† of the infamous, leafy, green-skinned Jedi Master, â€Å"small in size, but wise and powerful,† comes the secret to obtaining power, the secret to obtaining success, and the secret to obtaining the ruler of all other moral characteristics: knowledge. To be knowledgeable means to have more brain capacity for extensive content. More can be created, more can be interpreted and most importantly, more can be understood. Opportunities open up. However, knowledge can be both a blessing or a curse. In The Scarlet Letter, Pearl takes on the responsibility of being the Moral Compass of her mother, Dimmesdale, and herself. Because of her youthful, yet knowing character, this task comes easy to her; she only wants so much for the truth to come out. At a time of intimacy between Pearl and her mother, Hester, Pearl questions, without hesitation, about the scarlet letter on Hester’s bosom; â€Å"What does the letter mean, mother?-- and why dost thou wear it,† continuing with asking why the minister always places his â€Å"hand over his heart† as if he feels guilt (163). Hester, taken back, asserts that the questions evolved by Pearl’s â€Å"silly,† and quite obstinate, curiosity are what â€Å"a child must n ot ask about† (163). At this moment, Hester realizes the maturity in Pearl’s personality. She behaves much older than she actually is rather than being an innocent young child. It is soon revealed that Pearl is not just a child. She is their oneShow MoreRelatedThe Scarlet Letter : Pearl, A Blessing Or A Curse793 Words   |  4 PagesPearl: A Blessing or a Curse â€Å"Man had marked this woman’s sin by a scarlet letter, which had such potent and disastrous efficiency that no human sympathy could reach her, save it were sinful like herself. God, as a direct consequence of the sin which man thus punished, had given her a lovely child, whose place was on that same dishonored bosom, to connect her parent forever with the race and descent of mortals, and to be finally a bless soul in heaven!† (81-82) Nathaniel Hawthorne’s The Scarlet LetterRead More Innocence of Children in Hawthornes The Scarlet Letter Essay1062 Words   |  5 PagesInnocence of Children in Hawthornes The Scarlet Letter In The Scarlet Letter, Hawthorne does an admirable job of expressing the true nature of his characters. Nowhere in his story is this more obvious than in his portrayal of the children. Children, in their innocence will say or do anything, for unlike adults, they are not constrained by societal expectations. They are oblivious to most manners and politics and therefore, are less reserved than the adults when it comes to questioning thingsRead MoreThe Scarlet Letter, By Nathaniel Hawthorne991 Words   |  4 PagesHawthorne’s The Scarlet Letter. All through Dimmesdale’s trials and punishments, if one care’s to look closes enough, there is evidence of a silver lining, trace as though it may be in some cases, showing the grace and goodness of the lord shining through the filth of sin. Out of all the people affected by Dimmesdale’s sin, Hester is predominant, perhaps this is because she had a hand in its conception. It is through Dimmesdale and her sin that Pearl is born. Both a blessing and a curse to Hester, theRead MoreNathaniel Hawthorne s The Scarlet Letter869 Words   |  4 Pagesand believes that evil can overtake good. In The Scarlet Letter, Nathaniel Hawthorne employs elements of Romanticism and symbolism to communicate the idea that sin and guilt have psychological effects which can turn into physical and mental manifestations. Hawthorne utilizes the romantic element of the focus on the individual to examine the effects of sin and guilt on Hester. Hester commits adultery, and is punished by being forced to wear a scarlet ‘A’, which is the symbol of the sin she committedRead MoreSummary Of The Scarlet Letter 1485 Words   |  6 Pages The Scarlet Letter Reading Journal Chapters 2-3 Hester Prynne is first introduced by an angry crowd of people calling for her death. It seems as Hester has done something terribly wrong, something unforgivable. It gave me mixed thoughts, because I had no idea what she had done that made these people so furious, she could be innocent for all I, or any of the characters, know. Hester’s babe was compared/contrasted to the Scarlet Letter on herself, showing that her babe, not the Letter, was theRead MoreThe Scarlet Letter By Nathaniel Hawthorne1389 Words   |  6 PagesJimmy Hawthorne Mrs. Almack AP English 4 10/1/14 Marxism is a secular method for analysis focusing on class relations and societal conflict, which can be used to analyze The Scarlet Letter by Nathaniel Hawthorne. Karl Heinrich Marx was born in Prussia on May 5, 1818 to Heinrich and Henrietta Marx. He explored sociopolitical theories and became a journalist creating socialist writings causing him to be banished from Germany and France. Marx is the creator of the Communist Manifesto which was publishedRead MoreAnalysis Of Nathaniel Hawthorne s Scarlet Letter 1392 Words   |  6 PagesAP Short Form â€Å"Scarlett Letter† AP English Language and Composition Title: Scarlet Letter Author and Date of Publication: Nathaniel Hawthorne, Publication in 1850 Significance of the Title: This book was titled The Scarlet Letter because the plot of the novel is centered around the question of who, besides Hetser is the other adulteress. Main Characters: Hester Prynne - The character of Hester is labeled as an adulteress, and is condemned to wear the scarlet letter for the rest of her daysRead MoreSummary Of Hester Prynne By Nathaniel Hawthorne1219 Words   |  5 Pagesloneliness she makes up characters in her mind to play with. Pearl often plays with her mother s scarlet letter, and seems to annoy and pester her by doing so. Hester and Pearl visit the governor s hall, it’s stuffy and has family portraits and a suit of armor. Pearl’s eye is drawn to the suit of armor and points out her mother s reflection in it, Hester becomes mortified when she see the scarlet letter makes up most of the reflection. Chapter 8-9: The four men deciding Pearl’s fate were GovernorRead MoreThe Scarlet Letter : The Puritan Society And The Past Present Relationship Essay2256 Words   |  10 PagesThe Scarlet Letter envisions the Puritan society and the past-present relationship: â€Å"†¦Nathaniel Hawthorne s The Scarlet Letter was an instant success because it handled spiritual and moral issues from a uniquely American point of view. Lewis notes that the novel was originally charged with perpetrating bad morals , even though Hawthorne could not have handled the material more carefully , reiterating the sentiment that sexual urges lead to immortality and moral decay...† (WomackRead MoreThe Scarlet Letter: An Analysis of Puritanism and Sin Essay2184 Words   |  9 PagesThe Scarlet Letter: An Analysis of Puritanism and Sin The Scarlet Letter is a modern classic of American literature written about controversy and published with controversy. The main topic of the book, adultery, is written in a dark and sad way, as Hawthorne describes injustice, fate or predetermination and conscience ( Van Doren, 1998) . No other American novel of the time has such a controversial theme as Hawthornes, The Scarlet Letter. The setting of Nathanial Hawthornes The Scarlet Letter

The Negative Outcomes of Online Dating Essay - 1490 Words

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Amazon in the Australian Market-Free-Samples-Myassignmentshelp.com

Question: Research Market Opportunities, develop a Country/Product Opportunity Brief highlighting the Opportunities and Challenges that exist for Product entry into a given Country. Answer: Introduction Background to the report This report is premised on Amazon, the cloud computing and largest e-commerce company, planning to venture into retail market in Australia. For this purpose, a detailed analysis has been presented in this report that includes alignment with international marketing and detailed analysis of Australian market environment, in terms of economic, political, social, technological, legal and environmental factors. Founded by Jeff Bezos on July 5, 1994, Amazon operates in 16 different countries and is the largest internet company in the world in terms of revenue (Amazon.com, 2017). The company is planning to enter Australian online market for cementing their foothold in retail industry. Theory of international marketing The theory of country size is applicable for Australian market given the context Amazon is aiming to enter its retail market. This theory proposes that size of a country determines the volume and nature of product. Currently, Amazons website, maintained from US, converts 49% of Australian shoppers into sales, and this statistics clearly states that Amazon could be highly benefitted by entering Australian retail market, given the large size (7.692 million sq. km.) of the country. However, as Al?Khatib et al. (2016) has contradicted, the large territorial size of the country can cost higher in terms of transportations and logistics. Similarly, the product life cycle (PLC) theory is also applicable in this context. As Amazons online marketplace in Australia currently offers limited products (Amazon Prime, Kindle Books, Kindle and Kindle Fire devices, Audible Audiobooks and Android apps), there is high potential for introducing other products in the retail market. New products such as Amazon Web Services, Amazon Video can provide significant economic return to the company while they traverse through the initial two phases of product life-cycle (that is introduction and growth). Country where product is being taken As per this report, Amazon is ventured to enter into Australian retail market, taking their products such as Amazon Echo, Amazon Kindle and other products. Brief overview of company product Currently, Amazon a wide range of products and services that is variedly available in different countries. Major products and services of this company includes Amazon Prime, Echo, Alexa, Kindle Fire tablets and TV, Amazon Appstore, Amazon Web Service, Amazon Studio and Amazon Drive (Amazon.com, 2017). In addition, the company also had 368 million products available for sale in December 2016. Reasons for entering the country 29% Australian shoppers spend more time in online store, therefore Amazon could translate that customer segments into their loyal customer base through providing retail service (Guzmodo.com.au, 2017). 29% of Australian prefers an easy-return policy from online retailers - an element of business that Amazon specialises. High margin of sales by competitors such as Woolworths ($38.8 billion in 20160 and Coles supermarkets ($29.4 billion in 2016) (Abc.net.au, 2017). Situation Analysis Business environment - (PESTLE) Political The stable political condition in Australia is highly favourable for foreign companies as they could smoothly run their business operations in the country. Furthermore, Australian government favours foreign direct investment (FDI), as the total stock of FDI valued at AUD$735.5 billion in 2015. Naturally, this favourable political environment would be beneficial for Amazon. As per Al?Khatib et al. (2016), in addition to this the governmental activities based on certain rules and laws are also followed by Amazon Company in order to establish their business in Australian market. Henceforth, Australian market also highlights the commercial service provinces for organisations to help them to extend their business productivity and customer rates. Hence, due to these uncommon factors of Australian market Amazon Company is trying their best to start their new business in Australia (Balabanis Siamagka, 2014). Economical As of 2016, Australian GDP was valued at AUD$ 1.189 trillion and the purchasing power parity (PPP) was AUD$1.2 trillion. The country is one of the largest mixed economic powers in the world, having a net wealth of AUD$ 8.9 trillion as of June 2016 (Abs.gov.au, 2017). In addition, the country is also the 25th largest exporter and 20th largest importer in the world - signifying the massive economic strength of the country. Australian economy is largely dominated by service sector, contributing 73% of total GDP (Abs.gov.au, 2017). Given the highly developed infrastructure, business in Australian encounters very little friction and therefore no such major trading blocs will be encountered by Amazon. According to Chiva, Ghauri Alegre (2014), the economical factors of Australia focus on various rules and regulations such as Rule of Law that includes property rights, government integrity and judicial effectiveness. In addition to this, companies also focus on Australian market such as trade freedom, investment freedom and financial freedom for ensuring better or provisions for business organisations like Amazon Company (Clarke, Owens Ford, 2015). Hence, for all these economical factors Amazon Company is trying to establish its business operations in Australian market for more profit and productivity. Figure 1: PESTLE ANALYSIS (Source: Al?Khatib et al. 2016, p.180) Social With the rapid development of e-commerce activities in Australian market, users are spending more time in online retail stores - a trend that can be highly favourable for Amazon. A survey reports that only 21% of shoppers shop through brick-and-mortar stores, while 396% of people aged over 50 spends more time in online stores (Gizmodo.com.au, 2017). Given the greater availability of resources and choices, people prefer to purchase through online stores. De Mooij (2013) stated that on the other hand, more consumerism and developed social statues would help Amazon Company to increase their profitability and productivity. In Australian market, increasing wealth disparity improves potential stagnation and helps in renovating current market standard and for that Amazon Company tries to enter into this Country (Export.gov, 2017). Technological Innovative practices in telecommunication, media and information technologies have significantly minimised cost for infrastructure setup. In addition, abundant energy supply at comparatively low cost has attracted foreign companies to expand their business in Australia as they would not have to worry about energy resources required for managing the technology. According to Hill, Cronk Wickramasekera (2013), moreover, the increasing IT efficiency of Australian market will also help Amazon Company to increase their opportunity for exploring their business. Due to its telecommunication factors and media information, Amazon would be benefitted for developing business operations (Heritage.org, 2017). Legal Rising productivity and popularity helps in innovating business operations and market facilities. However, in case of Amazon Company, it has focused on the legal factors such as Corporations Act 2001 of Australian market such as popularity, regulations and legislations in order to improve their business and explore their market analysis (Jehanzeb, Rasheed Rasheed, 2013). Environmental Australia focuses on environmental sustainability factors. Therefore, Amazon can focus on organic fabrics, organic food products to fetch the customer attention. Australian society emphasises on calculated use of ecological resources such as water and energy. As Australia has abundant source of both renewable (solar, wind, marine) and non-renewable (fossil fuel) energy, industries planning to set up business in this country gains significant benefit. Furthermore, Amazon being an internet-based company, they will not add extra burden in the resource reserve of Australia. Infrastructure The strong infrastructure rate of Australia is 89% and it provides better opportunities to the retail organisations in order to increase their growth. As per Korschun, Bhattacharya Swain (2014), the infrastructure of the rural sector is poor which may act as hindrance to further extension. Thereby, in this case Amazon may face some difficulties for improving their market analysis. In contrast, the urban sector would provide them immense opportunities to innovate and present new products such as Echo dot, FB products and vacuum cleaner. Demographic trends The demographic trends of Australian market highlight the need of the customers based on their sex and age. According to Li et al. (2014), it has been found that in Australian market, it has $ 80,704 number of young people those who are focusing on retail organisations for fulfilling their needs.. Market Analysis - Definition of the Market Market is a place that enhances high productivity and profitability through low investments. Market facilities should always be calm and attractive in order to increase large number of customers. For example, Australian market fulfils all the criteria for enabling business organisations to improve their success (Lu et al. 2014). Market size, outlook product service and trends In this context, it is necessary for the business organisations like Amazon Company to focus on their market trends from where they are achieving success for their future development. Figure 2: Market share (Source: Export.gov, 2017) Market size of Australian market value is $ 32.56 billion due to the factors of e-commerce growth and high internet usage (Export.gov, 2017). It also enhances stronger economy as the GDP rate is $88 thousand. Trends of Australian market focuses on young generation and their needs. The trend is to provide them full success by delivering their products. Figure 3: Market Analysis (Source: Spring, 2014, p.42) Market characteristics Market characteristic focuses on its products and services in order to overcome the barriers for entering into new market provisions. However, the pricing rates and practices should also be authentic and reasonable in order to satisfy the customers. As per Pike Page (2014), the infrastructures of Australian market should be more attractive in order to affect the behaviour of the customers. Government rules and regulations on reasonable price rates, safety acts and healthy food are the provisions for maintaining government controls of the organisation (Spring, 2014). Target market behaviour Target market behaviour for Amazon Company in this case will focus on the young generation mostly. However, young people focus on fast food whereas on the other hand, middle aged people prefer sophisticated food items. In this context, Williams, Mummalaneni Erramilli (2015) stated that the market behaviour of retail organisations like Amazon In this way the market behaviour for organisations to people varies specifically. Amazon Company should enhance their market by focusing on target market provisions such as more innovative food items, distinctive dresses such as coastal and traditional in order to attract customers (Yeung Coe, 2015). Competitive Analysis Primary competitors of Amazon in the Australian market would be- Woolworths Ltd - largest supermarket chain in Australia having 900 supermarkets Coles - second-largest supermarket having 800 stores in the country. Big W - biggest discount department stores having 176 stores in the country. [refer to appendix 1] Existing and potential competitor In this context, the competitive analysis of Australian market focuses on its own industries like Woolworth. In this case, Lu et al. (2014) opined that the probability of increasing competition level in the market clashes between retail organisations which are trying to enter into Australian market with the remaining organisations of Australian market such as Woolsworth which holds around 70% of the market in case of groceries. However, competitive analysis draws the attention of the readers towards the productivity, profitability, product quality and behaviour of the organisation (Heritage.org, 2017). The strength of this company highlights the marketing rates such as in the year 2016 its growth rate was 27.1% and it has successfully enhanced its products as per the need of the customers. Figure 4: Market portion (Source: Spring, 2014, p.78) International competitors As Amazon Company is a retail organisation, it focuses on the strategies of retail organisations of Australia market such as John Lewis in order to seek their proficiency and functions for attracting large number of customers (Clarke, Owens Ford, 2015). The existing and potential Australian competitors include John Lewis and Tesco who have the tendency to compete with Amazon Company by their products, services and quality. Figure 5: Competitive analysis (Source: Al?Khatib et al. 2016, p.183) Amazon Company highlights its specific infrastructures such as low price rates with high quality products. However, it also focuses on online selling facilities that help in increasing large number of young customers those who feel comfortable in buying products online (Balabanis Siamagka, 2014). According to Li et al. (2014), the strategy of Amazon Company is to minimize the cost structure and maximize their productivity in order to increase profitability. Organisational Analysis Previous Experiences Amazon has no previous experience in Australia. They have expanded in many other European and Asian countries where they have experienced growth and progress in their business. Challenges and solution Amazon may face issues in understanding the local culture and trends. Since the country also consists of Aboriginal culture, the organisation needs to have a basic knowledge of the preferences of the customers around the country. Moreover, Balabanis Siamagka (2014) have pointed out entering a new country requires accessing partnership with domestic brands. SWOT Analyses Strength Specific infrastructure Low cost rates Online selling facilities Strong background (Balabanis Siamagka, 2014) Customer centric. Weakness Amazon company shrinks margins and maintain low cost Avoid issues regarding tax High debt Product flops sometimes Low profitability due to high price Opportunity Backward integration Global expansion E- commerce facilities and systems for attracting large number of customers Acquisitions (Amazon.com, 2017) Threat This company has low entry barriers Government rules Competitive level Due to high profitability of other competitors of Amazon Company like flip kart and EBay, it reduces its customers Table 1: SWOT analysis (Source: Balabanis Siamagka, 2014) Based on the SWOT table provided above, it can be surmised that Amazon has several positive aspects such as comparative low price of their products, online selling facilities, effective customer service and practice of cost-leadership pricing policy. On the other hand, competition with major retailers such as Woolworths, Coles may provide obstacle for Amazon as a new entrant in retail market. However, state-of-the-art e-commerce infrastructure and global presence can help Amazon to counter such obstacles. Again, it should be noted that the governmental laws and legislations, along with low entry barriers could pose serious threat to the business of the company in Australian soil. Conclusion From the above analysis, it has been found that Amazon Company is trying to establish their business operations in Australian market for increasing their productivity and market provisions. However, from above discussion it has also been analysed that Amazon Company have many innovative features and infrastructures that they want to establish in their new business place in Australia. Whereas Australian market also enhances good specifications and better environmental provinces for organisations like Amazon Company to enhance their business. 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